Top 5 Advantages of Android Over Apple iOS

Both Google and Apple have been striving to get most of the smartphone market share. And the race has been going on for more than 5 years. As far as direct sales are concerned, Apple devices run circles around Android devices. However, nowadays, things have changed and the sales of Android devices are going up. This is clearly due to the advantages offered by Android and the Android apps. Let’s read more about it.

Open Ecosystem

Unlike Apple, you can choose to download apps from a source other than the Google Play Store. This is the liberty that you can’t enjoy with an iOS phone or tablet. You can go to the website of an app developer and install any app from there. For instance, you can download and install apps from F-Droid, Getjar, Appstore and Amazon, just to name a few.

Of course, there is some risk involved when getting apps from third parties, but you are not bound to install apps from a single source. So, you have a choice here.

Cheaper apps

If you have a smartphone, you need apps to get the most out of your device. For iOS users, the apps may not be cheap. However, if you are on Android, you can choose from millions of free apps. So, you play nothing for them. Moreover, even if you want to get paid apps, they are dirt cheap. On the other hand, iOS apps cost a minimum of 69p. so, this is another advantage that you can enjoy if you go for this OS.

Customization UI

From the day one, Google engineers and developers have been working together to make the US of Android as customization as possible. As a result, you can see that the OS today has tons of widgets that can be easily customized. You can put them anywhere on the User Interface where you can get access to other things, such as media feeds, calendar and email, to name a few. So, this addition makes it easier for you to tune the UI based on your professional needs.

Flexible

If you are an app developer and you want to put your app on the iOS app store, you are required to submit your application. The company is very strict as far as getting software onto its platform.

On the other hand, Android is open and offers Software Developer Kit (SDK) that works across many platforms. So, it’s easier for companies to develop apps and launch them on Android for users to download.

NFC Support

iOS is not NFC enabled despite the fact that there is a lot of potential for NFC. For instance, this feature can help with cashless payment systems like Google Wallet, which encourages use to be a cashless society. Moreover, NFC can be used to automate tasks.

So, if you love downloading an installing new apps for free, we suggest that you go for an Android phone because Android offers all the benefits mentioned above. Hope this helps.

Improve the Delivery Side of Your Business With a Hyper Local Delivery App

India is turning out to be a hotbed for hyper-local delivery services that are either mobile-or web-based serving millions of users like never before. This year, a lot of brands including Google launched their own app-based local services platform and the services may range anything from food delivery, grocery, logistics services, home services, pharmacy to cashless transactions. The evolution of “Digital India” has only accelerated the efforts leading to a more flexible, service-oriented, solution-focused and transparent business model in the web-and mobile-based e-commerce sector. As they start to grow, they seem to solve more of the existing local issues. Generating trust among customers with respect to the delivery segment is one of the biggest challenges that drive the major players to be active in the market.

With most apps in this niche, you can establish your product, menus, payment gateway, delivery schedule and set up the various branding elements such as logo, color scheme, etc. You can change the look and feel of your store the way you want. This allows greater control over your orders, product delivery and business in general. As store customization is fast and easy, just with the click of a button, it requires no coding skills, developer or programming team on the part of the service provider.

A few apps are loaded with GPS-based routing and optimization which means you can access it from anywhere and create routes and plans easily. Efficient delivery is supported by Automatic Order Consolidation and Deliverer Performance Optimization feature in some mobile apps. Most apps offer service companies with end-to-end dedicated support and customization.

Any app-based service firms looking to integrate delivery services should look if it can collect information from its POS/Website/App, optimize the delivery system through Route & Deployment feature, one-screen interface and access to all major delivery companies, interface with CRM through Point and Click type interface and capability to hire and organize/manage staff directly from one’s platform.

Most apps, these days, utilize propriety technology to augment the delivery end of business with no capital investment for app installation required at the user end, without any need to depend on on-demand delivery companies with options to build one’s own delivery network.

The ability of the hyper local delivery app to connect with a user’s POS or Web CMS is a welcome feature. This means a company does not have to look for multiple platforms for different features. The delivery app’s API should integrate with major POS systems available at the marketplace. It should be easily customization with the existing user’s app features to suit requirements.

7 Things to Consider When Buying a Cell Phone

Nowadays, it would not be wrong to say that we can’t live without smartphones. Actually, we use them for browsing the web, saving our data on the cloud servers, taking pictures and communicating with our loved ones. Since the market is teaming with a huge variety of cell phones, it’s harder to choose the right one. Given below are a few things that may help you to opt for the best phone to suit your needs.

Build quality

The durability of s phone depends upon its build quality. Today, the whole smartphone market offers two kinds of builds: plastic and metal. You can also find some brands that feature glass-coated panels. They are limited, though. If you drop your phone often, we suggest that you opt for a plastic or metal based handset.

Display

Based on the way you use your smartphone, you should choose the right size and display resolution. For instance, if you spend most your time streaming videos or downloading movies, we suggest that you choose a phone with a display between 5.5 inches and 6 inches. The resolution should be Q HD or full HD. Please note that the phones with screens bigger than 6 inches are bulky.

Processor

Each device has its own processing power based on a lot of factors like bloatware, UI, and OS version, to name a few. For heavy users who need to edit documents, images and videos, a smartphone with Snapdragon 820/821 or 652 may be a great choice.

Camera

Generally, people think that a smartphone featuring a higher MP camera is a good one for taking photos. Actually, the quality of pictures is not based on the MP of a camera. It depends upon a lot of other factors like auto-focus, pixel size, ISO levels, and camera aperture, just to name a few. In other words, a camera with 16MB may not be better than one with a 12MP camera.

Battery

Based on the way you use your phone, the battery will last longer. For instance, if you use your phone to play games or stream HD videos, we suggest that you go for a phone with a minimum of 3500mAh battery or higher. For light users, a phone with a 3000mAh battery can do.

User interface/OS version

When buying a handset, make sure you consider the OS version as well. The UI is part of the OS. Therefore, it’s a good idea to choose a device that has an easy to use OS. If you are a basic user, you may opt for a Motorola handset.

Storage

Most of the phone storage is consumed by the OS and the built-in apps. Again, this factor is important for you if you are a heavy user. Most devices of today come with a built-in storage capacity of 16GB, which is enough if you don’t need a lot of storage space.

So, these are some essential factors that you may want to take into account when buying a smartphone based on your needs.

4 Features to Consider When Buying a Samsung Phone

Samsung is known for its state-of-the-art cell phones. Each year, the company introduces new phone with updated features. Not all features may be important for you as everyone has different likes and dislikes. Therefore, you may want to weigh all the features before deciding on a phone to purchase. Given below are the features you should consider.

Camera

If you use your phone to take pictures often, we suggest that you opt for a smartphone with a better camera. With Samsung phones, you get a rear camera and a front-facing camera. With the front camera, you can take pretty good selfies, and with the rear camera you can record high quality photos and videos.

Other features that you may want to prefer include the auto-focus, number mega pixels, and other settings that can help you take better photos.

Storage

If you use your phone for personal as well as professional use, we suggest that you go for a model that comes with bigger capacity. With more storage, you can download more apps, save more photos without worrying about running out of space.

The storage capacity of Samsung phones is between 2 GB and 64 GB. If you need to run more apps, make sure you go for a model with the highest capacity. However, you should keep in mind that models with more storage capacity are more expensive. So, if you are on a budget, make sure you consider the cost factor.

Screen Size/Resolution

With the passage of time, smartphones are getting bigger. Most users prefer a phone with bigger screen, but there is still demand for phones with standard screen sizes. Samsung makes phones that may meet the needs of all kinds of users. For instance, if you like smaller displays, you can go for models with a 3.14 inch display screen. On the other hand, if you are after bigger displays, the Galaxy Note can be a good choice for you as it has a 5.5-inch display. If you want to watch movies, work on spreadsheets on your handset, you may want to go for a bigger display.

Battery Life

If you are on the go most of the day, make sure you get a handset with longer battery life. The majority of Samsung phones provide long battery life based on whether the 3G or 4G is enabled. With most Samsung phones, you can enjoy up to 15 hours of talk time. If you use the phone to browse the web on 3G, don’t expect the battery to last more than a few hours.

If you want more backup time, we suggest that you consider the latest models of the popular series. However, if you really want your phone battery to last longer, make sure you use WiFi instead of 3G to access the Internet.

Conclusion

To cut a long story short, Samsung smartphones come in many sizes and colors. You may want to opt for the right smartphone based on your needs. The factors given above may help you narrow down your choices.

Catering Equipment for Year End Functions

It’s that time of the year when holiday cheer is in the air and companies are in full steam with planning their year-end functions. That means they are actively looking for a venue that will make their function a special one. They want to ensure that the venue looks good, food tastes great, and that all the facilities are there to make for a convenient and fun evening. Therefore, it is time for you to prepare your venue for the busy season ahead.

For small to large year-end functions you will need the following catering equipment.

· Robot Coupe Combo Food Processor. Food preparation is usually the lengthiest part of the cooking process. The Robot Coupe Combo Food Processor will enable you to automatically cut, slice, and grate vegetables thus saving you valuable time.

· Anvil Potato Peeler. If you’re serving hundreds of guests you’re going to have to peel a lot of potatoes. The Anvil Potato Peeler is a robust unit that automatically peels 12 kilograms of potatoes in 2 minutes.

· Chafing Dishes. For large numbers of guests, it can be challenging to keep a lot of food warm. They are also beautifully designed with a polished finish. This is a great way to keep food heated while it is waiting to be served.

· Bussing and Transport Carts. You’re going to need to clear up the dishes from at least 10 guest tables if you have a hundred guests. A bussing and transport cart will allow the waiters to quickly clear the tables and move the dishes to the kitchen. This will also minimize breakages.

· Water Jugs. Placing a jug of water and a jug of juice on each guest table will make them feel welcome.

· Dinnerware. For catering purposes you will need more than enough dinnerware such as plates, side plates, cups, and saucers. Also make sure you have drinks, wine, and champagne glasses. If you are serving a hundred people, ensure that you have dinnerware for 110 people. The additional amount of catering equipment is a contingency for any eventuality with breakages or damages.

· Urns. Once guests have had their meal they may want to enjoy a cup of hot coffee or tea. Having a coffee/tea station with an urn filled with hot water will keep your guests satisfied.

· Scotsman Ice Machine. A lot of cool drinks and alcoholic drinks are usually served at year-end functions so the demand for ice is very high. You will need to provide ice for hundreds of guests and their multiple drinks. An ice machine constantly makes ice on demand so you won’t run out of ice mid function.

· Commercial Refrigeration. You will need to keep a lot of drinks cold throughout the function so make sure that you have a refrigerator that can accommodate all the drinks.

Cutting Costs Without Reducing Your Team

One of the things that many businesses around the world are notorious for is layoffs of their workers when they have to cut costs. It appears as though the least required asset for these companies is their workers. As brutal as it may sound, many businesses reduce their team sizes to reduce their costs every day. It is quite surprising because there are in fact dozens of different ways for businesses, especially small ones, to cut their costs without sending their employees home. Not to mention, small businesses aren’t in the best position to terminate their employees when they are already struggling with growth and expansion.

Let us first look at the circumstances and reasons why small businesses resort to firing their employees and terminating their contracts.

Reasons Why Businesses Terminate Their Employees

Your Employee’s Performance is below Requirements

The biggest and probably the most valid reason for firing an employee is when they are not able to perform according to the set targets. Despite this being a valid reason, you should always follow the complete procedure and let go of your employee most ethically and professionally possible. Tell them that they also have the right to quit a company when a company does not pay them as promised and vice versa.

Your Employee Isn’t Honest

You have noticed that your employee is not honest. They try to spend time doing nothing behind your back and are interested in things that they should not be concerned with. It is a risk to have such a worker working at the company.

Your Employee Is Having a Hard Time Assimilating

One of the reasons why many employees are not able to give their best is because they can’t fit in the culture of your workplace. It’s either their religious, personal or moral beliefs that don’t let them feel being a part of the team.

Your Employee Doesn’t Care

Believe it or not, some employees don’t care about the rules and regulations of your workplace and being at a professional place. They bully people around them, try to act pretentious, are not punctual and do not pay any attention to the dress code policy.

Your Employees Cost You Too Much

This is quite an oxymoronic situation where the people who bring you business are the ones costing you money. Sometimes, companies become financially weak, and the only way they have to reduce their costs is firing employees. This helps them save money on employee compensation, bonuses, and incentives.

Is Employee Termination the Only Way to Cut Costs?

Not at all! There are many other ways for companies to reduce their costs without letting go of their employees. Here are some.

Negotiations with Vendors and Suppliers

You can look into your current list of suppliers and vendors and look for opportunities to reduce costs. You have to realize that there are group purchasing organizations developed specifically for this purpose. Furthermore, there are online search engines designed specifically for businesses where you can find other businesses that can help you reduce your costs.

Buy in Bulk

One simple way to reduce your costs is to purchase in bulk. Whether you are buying products or subscribing to software or online platform services, bulk purchases will always help you reduce your costs. As a business, you are subscribed to dozens of different online services and buy various items on a monthly or weekly basis. Buy them for several months or a complete year to save your costs.

Reduce Lavish Expenses for Now

It is amazing that businesses offer their employees with refreshments, coffee, and teas for free, but there is a time when you can do this with ease. Until and unless you have reached a point where affording such luxuries do not bother you at all, do not introduce them.

Invest in the Right Technology

Whether you are buying an electric generator for your office, bulbs and lights, ceiling fans, air conditioning units or machinery, you must invest in latest and energy-efficient technology.

Market Wisely

Marketing can suck a lot of your capital out of business depending on the type of marketing you are doing. However, it will be rewarding for you if you use analytical data to narrow down only the marketing campaigns that are lucrative for your business. Spend on them and keep away from spending on marketing efforts that have not yielded any good results.

Similarly, you can find many other ways to reduce your costs without sending your employees home.

Risks Associated with Firing Your Employees

While firing your employees should be the last thing on your list of methods to cut costs, you must also know the many risks that come with employee termination. Here are a few.

Sharing of Company Secrets with Competitors

When employees are not happy with your decision of firing them, they may not care about what action you can take against them. They may go for interviews with your competitors and share your trade secrets. This can be a big set-back for you if your competitor decides to take advantage of the situation.

Lawsuits

When employees believe they have been fired based on unreasonable grounds, they may try to take you to court. If any wrongful termination is proved, it can be expensive for your company. Always be sure to complete the procedure of termination or make sure the termination is justified.

Attack on Brand Image through Social Media

Today, people have a voice, and some people are ready to listen to their voice. Social networking platforms are great places for employees to discredit your brand and slander your image if they believe they were terminated by you wrongfully.

Bad Performance of Existing Employees

It does not matter how much you care about your employees. They may have a stronger connection among themselves than they have with you. Therefore, when you terminate an employee and cause some dissention among the ranks.

So, it is highly recommended that you consider the many other ways of cutting costs for your small business before choosing to terminate your employees.

Win the Interview

Some people think that preparing for a job interview is fairly simple. Once you get the call to come in for one you essentially have the job unless you blow the interview. This is not to disrespect Walmart or McDonald’s but unless you are applying for a company like that, the interview process is not easy at all. In fact, getting the interview more times than not is easier than the actual interview itself. This pillar post is going to be for my viewers that are looking for a full-time job and hopefully it’s a highly looked at company.

The first step is having a great resume. There are plenty of good examples on the internet for samples but those are also mixed in with bad ones. Some keys things that you want in your resume are; having as many numbers as possible. It’s much more eye opening for an employer to see you raised over $10,000 in revenue during your 8 week internship than saying you raised a lot of money. Another thing is to make sure the formatting is done correctly. Make sure that everything lines up nicely and that you stay consistent on your word usage such as tenses. Also make sure to use a different starting word for the description of your prior positions. Then there are the more basic things such as make sure there are no spelling or grammar mistakes because that can instantly lose you an interview chance. LinkedIn is similar to your resume but where your resume should only include your most important and relevant things since it should only be a single full page, your LinkedIn page should include everything you’ve done. It should be a page that an employer can visit and see where you went to school, what you did there, how you did there, strengths, weaknesses, and any jobs you had up to this point.

Now if a company has asked you to come in for an interview, this is where you start researching that company. Everyone has many strengths and weaknesses, but this is where you need to see the companies values and what not and tie your best strengths to those values. It’s also where if you have a weakness of time management and their biggest thing is to have great time management, that’s a weakness you shouldn’t bring up. This next part isn’t always possible but now a days companies will let you know who you are interviewing with or it is the HR recruiter who told you that you have an interview. This is where you should look up the interviewer on LinkedIn, connect with them and learn some things about them. That way you can ask them questions more directed at them at the end of the interview. You should also ask your recruiter what specific position you are interviewing for so that you can plan accordingly for that one. Now it’s time for the dress code during an interview. Almost every job will want you to come in dressed business professional.

Even if they don’t say it, a common saying in business is that it is better to be overdressed than under dressed. For those who don’t know, business professional is a suit collared button down shirt with a suit jacket that matches the dress pants and a tie. I understand you might not already have a suit or that you don’t have the money to buy one. Some companies might understand and in that case you can just come in business casual which is business professional but without the suit jacket. If the company insists you be business professional which is understandable as you might need a suit during your job, such as if you’re visiting a client or on a company dinner. Then a possible substitute is to get one from Goodwill as they usually have an okay selection of them and can actually still be in pretty good condition. This is of course like a flat tire where it should only last you until you have the money to replace it with a real suit.

Now before the interview you should know exactly where the interview is happening at and any more specifics like if it’s in a specific room. If you are supposed to arrive at 10:00AM, leave so that you get there anytime from 8:00AM – 9:00AM. This will leave you plenty of time in case you get stuck in traffic, lost, or need to stop for something. The great part about getting there early is that you can continue to practice for the interview. One way of practicing is by looking up common asked interview questions so that you can be more confident going into the interview.

Now during the interview you’re going to want to shake every persons hand in the room whether there are two people or twenty. With the handshake make sure to have a firm grasp and go directly in, not from an upper angle or lower angle. Seems petty but some people think if you are coming in for the handshake from an upper angle, it’s you trying to show dominance. When shaking hands make sure to look the person in the eyes and introduce yourself. Then when you begin your interview make sure to calm yourself down. This will help you not to ramble on answers and or forget answers. If the interviewer asks a tough question, you don’t have to respond right away. Ask them if you can take a second to think about the answer. Most interviewers will like that you are willing to think first instead of going right into the answer. After the interview, the interviewer will ask if you have any questions. NEVER SAY NO! That can ruin your entire interview because most interviewers are waiting for questions and asking none can leave them with a bad taste in their mouth. Make sure to have 2-3 pre-planned questions and then try to think of 2-3 questions during the interview. That way you can easily ask three or four questions. After you’re done with questions make sure to shake everyone’s hand again and thank them for their time. If you do all of these things correctly, there shouldn’t be a single employer who won’t hire you.

All Important of Business Card

Graphic Design for Small Businesses and organizations isn’t only offering a product or service and having cash in on it. Once you start a small business, there are several features, which have to have a personal and professional focus. One of those is promoting your brand. There are a few things too, which form the foundation of promoting and one of those is the business card. The principle function of promoting is to attract the target market. When accomplished in the correct way, it can yield wonderful results. Marketing experts and graphic designers, who specialize in graphic design for small businesses, have the knowledge and experience to attract your specific client or buyer through distinct marketing and promotional tactics. A business card (or minute card) should have every piece of information essential for someone to interact and conduct business with your company or organization. There are many styles of cards, and in fact, it is necessary to decide on the appropriate style for your firm. This is why hiring a professional whom specializes in graphic design for small businesses is so important.

The product or service themselves won’t always draw in buyers or clients when shown to individuals in a prepared way. To get to the customers who will use, buy or interact with your company, one of several methods used in promoting is choosing the right business card. A card with the very best graphics, typography and layout that connect emotionally with your perspective client is the key. Every single color and color combination possesses its own meaning. There are many benefits and consequences to the use of color when contemplating the feelings and emotions of the people you’re trying to attract. Which means, a hues participation in the overall design is an essential part in selecting the most appropriate appearance of your business card. Imagine if the colors (or hues) used in your card were actually repelling your target audience you are trying to attract.

The visuals that happen to be loved by people of a distinct audience change by age and gender as well. An example is flowers; if your business makes products that are devoted to girls, then introducing flowers as visual elements (graphics) of your card will most likely attract more buyers. If though, your target is a more mature female audience, the use of flowers could be conceived as contrived and repulse your buyers. Selecting the most appropriate graphics for the business card is about the mindset of the buyer and not the business owner. Let me repeat that so you truly get it. The look, feel and emotions tied to your business card are about the buyer, not you, the business owner. If your buyer connects a personal emotion with the artwork, or possibly a design and style, employed in the card, then almost absolutely that buyer will choose the firm utilizing that artwork, design or style. For this reason alone, it is very important to work with a professional that knows and understands graphic design for small businesses.

Why have a business card in the hands of everyone that works for you? A nicely manufactured card affirms the level professionalism regarding the organization. You need a business card that is designed well with accessibility to information for your customers to make contact with you. It must be styled to create a personal connection with the buyer as well. Your reputation is riding on your business card. The primary function of your business card is to get clients to call you. Your logo should be prominent to let people know who you are the minute they see your card. After this, your business card should clearly provide methods for the client to contact you. This can be a website, a smart phone or email but it is highly recommended to have all three. A marketing expert or graphic designer whom specializes in graphic design for small businesses can help point you in the right direction for the content for your particular niche or market. Business cards with the proper visuals, content and style can help you do this. Are you ready to secure a professionally designed business card right now?

Solution for Business Growth – Networking

Interacting with influential people in parties, and collecting their visiting cards is just a touch point. Capitalizing your business on this network is totally a different ball game.

It requires due diligence and dedication over the years to build a relationship for a solid network. Once you have done it becomes a derivative to your success.

Networking should not be a temporary activity, it has to be an ongoing process, even when you are not at your desk. Aspiring business leaders have to learn the strategic networking technique for rapid business growth.

Primary reasons for networking

Why is it desirable to build a network with influential people and business groups of your domain?

· Immediate access to all service providers and vendors

· Quick response rate for contract base hiring

· Full extension to peers help

· Never face an issue of work crisis

· Referrals from the third party

· Updates on the latest trends and technology related to your business.

· Share ideas with similar business groups

Common Business Networking Mistakes

If the success of your business depends on networking then why to leave any corner of networking untouched, no matter how small or big your business is.

Unlike your business location, your network is not limited to the physical address. It has to proliferate in all directions. There are tons of way to build the network that is often overlooked.

· Not connecting with other communities

When it comes to pairing with individuals, usually you choose the known path for connection which is social media. It might look promising connecting through it but it limits your network spectrum. You have to explore another dimension for networking as well. Try to connect to lesser known communities like “Quora” or register with a “common platform for service providers”. There are other multiple online platforms where you can confluence with same business groups like Tumblr, musical.ly, tinder, etc. depending on your domain expertise.

· Not connecting to Niche forum or group

If you really want to build a close relationship with your clients or domain experts, join a Niche “forum”. But joining too many forum sometimes becomes complicated, try to zero in two or three forum of your field. There are big companies that also join this forum to get solutions and you can connect with them instantly.

· Not justifying your acquaintance

Let your client find you with your skills. Networking becomes easy if your clients know your whereabouts. There are very few networking sites that have a portal built especially for employees, where employees can build and upload their portfolio. It helps the employee in two ways, building their own network and establishing themselves as a brand.

· Not Paying heed to referrals

You need to pay attention to referrals coming through the third party or from the vendor’s site. Take immediate follow-up and honor these referrals.

· Not using Reviews/Testimonial for networking

This is the most overlooked attribute by vendors. Many of them believe “Reviews and Comments” are solely made for critics. No, that’s not true. You can convert those critics to your potential client. Ask for “Reviews and Comments” from them, you can even ask for the area of improvement for better service. It will help you to identify your weak zone, and at the same time, you have the opportunity to build a positive image in front of your clients. So, always be ready to listen to your client and make a bond with them through Reviews/Testimonials.

· Not connecting actively with Co-workers

Connecting with co-workers actively helps you to share ideas and gain knowledge. You develop this special”give and take” relation with co-workers over a period of time. Your equation with them will decide how your network will expand.

· Not connecting to diverse population

Usually, it’s a human tendency to connect with like-minded people, which is OK. But if you want to build up a B2B network, then you need to break that cocoon and connect with a diverse population. Diversity gives you the perspective to think out of the box and implement new ideas in your business.

Some Key takeaways for Business Networking

· Make your social networking activity a key part of your daily work.

· Locate and join networking site where other members sell their service or product same as you

· Rather than building numbers focus on people that show interest in your service

· Don’t miss out the client by not joining a common networking platform or joining much later than you should be

· Use software tools or plugins to optimize your networking activity

Curate and Control Your Online Reputation

Shakespeare, in Act 2 of his circa 1603 play Othello, said it best: Reputation, reputation, reputation. It is the original personal brand and one of the defining realities of our lives. For Solopreneur consultants and other self-employed professionals, reputation governs the number and quality of projects made available to us and therefore, reputation impacts our income and the kind of life we’re able to live. It pays, in more ways than one, to cultivate a peerless reputation and guard it vigorously.

In the internet age that is especially so, in both the personal and professional sectors. Mistakes and mischaracterizations made in digital formats are extremely difficult to dodge, ignore, deny, or correct. One’s online reputation is the ultimate flypaper. Take steps to ensure that what sticks to your name is all good.

Images

Along with Facebook, Twitter and YouTube, Instagram and Pinterest are the sites where images of you are most likely to be posted, by yourself and others. When cameras are around, meaning whenever anyone has a cell phone, which is about 24/7, make sure that your behavior represents you and your brand well.

There’s nothing wrong with being photographed in an obviously casual gathering. Just make sure that you (or others) are not in the midst of activities that could be misconstrued and reflect poorly on you sometime in the future. If you regularly appear in photos that you know or suspect will be posted to social media sites, counteract with a photo of your own that shows you at work, paid or volunteer. Balance your accounts, so to speak, and show that there is more to you than non-stop partying.

Content

Create and regularly post original content that makes you look smart, professional and successful. On your LinkedIn account, announce when you will attend a symposium, serve on a panel, teach a course or workshop and definitely broadcast the good news if you’ve recently earned a professional certification or advanced degree.

If you’ve presented a webinar, request the replay and turn it into a podcast for your website and YouTube. If you write a newsletter or blog, link it to your website and LinkedIn. If you’re on Twitter or Instagram, produce streams of high-quality feed and images that convey the competencies and values that you want to be known for.

Twitter, Instagram and Facebook can feature glimpses into your personal life as well and it could all be for the good, as long as you are strategic about what is revealed. Your volunteer work is always a safe bet. Training for a marathon or even a fun and casual volleyball or softball league would be excellent. Your parent’s wedding anniversary party would make another good personal aspect to include in your online narrative. Be aware that narrative is the operative word. Create the story that you want to be told, in a manner that makes you look wonderful.

Search

About every three months, search your name and your company name in engines such as Bing, Google and Yahoo and see what comes up in the first 50 listings. Are you happy with what you see? Try keywords related to your business along with your city and check your professional reach in a more profound way.

If you find that your business has been reviewed in a negative and inaccurate way, contact the reviewing site and request that the offending post be removed. If customers have offered criticism that just may be constructive, address the matter. Apologize and offer your side of the story. Make amends if possible. By doing so, you’ll add to your credibility and customer service reputation.

It’s been reported that 70% of U.S. employment recruiters have rejected potential job candidates when something about them that was considered unsavory appeared on social media. Solopreneurs should assume that prospective clients will do the same. Maintaining and monitoring your online reputation has never been more important.